BrandMatch™88
Emerging · Limited
Rizky Pratama
Street-fashion authority
Editorial edge with commercial control — used where a brand needs credibility with young urban audiences across Southeast Asia.
BasedJakarta, Indonesia
RegionAsia Pacific
LanguagesIndonesian, English
CategoriesFashion, Creator, Campaign
IndustriesApparel, Footwear, Gaming
Height181 cm
UsageAPAC
TravelUnrestricted
Brand DNA
Scored before the shortlist.
BrandMatch™ weights category fit, audience resonance, market credibility, camera command and campaign readiness into a single composite. It informs the shortlist; it never replaces the chemistry session.
Category fit87
Audience resonance92
Market credibility81
Camera command94
Campaign readiness85
Selected work
Campaigns carried.
- 01Global footwear drop campaign
- 02Gaming hardware launch
- 03Apparel lookbook series
